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Financial Times - Management
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Financial Times - Management
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The public image: Tenys Pé’s ‘stinky’ ad
Choosing to evoke the bad smell of feet, rather than the pleasant smell of the product itself, is a risky move, writes Samantha Pearson
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Case study: How to beat a bigger rival
How the discount retail chain Family Dollar Stores fought off a pricing challenge from Walmart
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Big Pharma should learn from Hogwarts
Pharma companies flouted some basic rules that bestseller publishers must follow to survive, writes Andrew Hill
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The netiquette of working life
Etiquette experts are (politely) queueing up to offer advice on how best to deal with handheld technology, writes Maija Palmer
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The careerist: How to handle a poor appraisal
No one enjoys being judged poorly. But how should you react if you are? And what can you do if you think it is unfair?
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UBS’s silly menu leaves a bad taste in the mouth
It is time to worry when companies write witless things and then hand them to their customers, writes Lucy Kellaway
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The job: Madame Tussauds researcher
Carmen Carreira works for Merlin Entertainment Group, where she sources pictures for Madame Tussauds models
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A lawyer finds his perfect match
Greg Blatt, chief of media company IAC, has learnt from two big-name mentors, writes David Gelles
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A clear-eyed view of danger
For Doug Milne, being threatened by gunmen is just part of the job of being a ransom and kidnap insurance broker, writes Emma Jacobs
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Macworld thriving without Apple
San Francisco show continues to demonstrate that innovation abounds in the Apple ecosystem, writes Chris Nuttall
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